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Apple Watch Series 10

Thinstant classic.

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iPhone

Meet the iPhone 16 family.

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Built for Apple Intelligence.

Apple TV+

A new series starring Jon Hamm.

Stream now

MacBook Air

Sky blue colour.
Sky high performance with M4.

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Built for Apple Intelligence.

Available now in English

iPad Air

Now supercharged by the M3 chip.

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Built for Apple Intelligence.

Available now in English

AirPods Pro 2

Now with a Hearing Aid feature.1

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Apple Watch Ultra 2

New finish. Never quit.

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AirPods 4

Iconic. Now supersonic. Available with Active Noise Cancellation.2

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Mac Studio

M4 Max and M3 Ultra. Choose your superpower.

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Built for Apple Intelligence.

Available now in English